Make your wine taste better

Same wine, different music.

When 250 British students were split into four groups and offered the same glass of wine while listening to a different song, they overwhelmingly said the wine tasted similar to the personality of the music they were listening to even though every glass poured was the same.

  • When Carmina Burana composed by Carl Orff (a powerful and heavy piece) was played to group one, their rating of the wine as also powerful and heavy jumped from 4.38/10 to 6.68/10
  • When Waltz of the Flowers from Tchaikovsky’s ‘Nutcracker’ (a subtle and refined piece) was played to group two, their rating of the wine as also subtle and refined jumped from 4.96/10 to 6.47/10
  • When Just Can’t Get Enough by Nouvelle Vague (a zingy and refreshing piece) was played to group three, their rating of the wine as also zingy and refreshing jumped from 4.91/10 to 6.91/10
  • When Slow Breakdown by Michael Brook (a mellow and soft piece) was played to group four, their rating of the wine as also mellow and soft jumped from 5.53/10 to 7.12/10

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