Megan Park on in-store music and brand identity
Australian designer Megan Park discusses how in-store music accentuates brand identity and contributes to the customer experience.
The pandemic has obviously seen a big boom in the amount of people turning the online shopping, but now that retail stores have reopened, will online shopping still see that same level of popularity? If it’s done right, the in-store retail experience provides a level of customer satisfaction that you just can’t get from online shopping.
Legendary Australian designer Megan Park’s boutique retail store in Melbourne’s Fitzroy provides one such experience. With thousands of online subscribers and thousands more fans on social media, her well-travelled clientele look to her stores here for a seamless brand identity.
Attention to detail and control over a quality production process are Megan’s hallmarks. Megan said, “Everything is designed in-house. A single garment will be worked upon by the same tailor or embroiderer from start to finish.”
“My approach to my stores is the same. I think about the whole process of shopping, senses need to be engaged. Music is vital to the whole sensory experience in retail, as is the scent of the store, the interior design and lighting needs to catch the eye, the tactile displays and merchandising need to make a statement. It’s more important now than ever for bricks and mortar retailers to create an experience and keep that fresh,” said Megan.
Like her label, her curated in-store music is luxurious and feminine and has artisan appeal. She has, from the outset, engaged the talents of a celebrated UK DJ to curate an eclectic playlist that is refreshed every six months. The store is licensed with OneMusic and is interested in expanding its music use.
“My online sales are largely generated from clients who have been in-store and had that experience, and at some level, that’s what they are buying as they fill the online Shopping Cart," said Megan.
Art comes in many forms, and if music can mimic the brand’s design style, the consumer experience becomes magnified. To find out more about licensing your retail store(s), check out our Retail and Service Providers licence info page.
