17 August 2023
Professor Peter C. Terry (University of Southern Queensland) recently presented his findings on the evidence about music in exercise and sport. The findings show that music is a helpful tool to improving performance when it comes to fitness and sports. This makes music essential for your fitness business!
Across 139 global studies - running, walking, cycling, strength, high intensity, weight-bearing and non-weight bearing - Music:
There is a long history of using music to enhance effort. Think of drummers at the front of canoes, encouraging rowers to paddle harder and faster. Why, for thousands of years over many cultures has music been an important motivator for movement?
These combined create an outcome of improved performance in speed, endurance and strength.
Professor Peter C. Terry shared these fascinating results at the 2023 AUSActive Active Health Summit in collaboration with OneMusic in July to audiences in Sydney, Melbourne and Brisbane.
Fitness businesses - outdoors or indoors - need permission to play music. The easiest way to get that permission is a licence from OneMusic.
OneMusic licences permission to play the vast majority of the world's repertoire (collection) of commercially-released music. The money from licence fees is returned to music creators.
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The effervescent Mitch Tambo was a special guest at the 2022 AUSactive Awards National Gala and Summit on 21 October in Sydney. The Australian fitness industry’s main event celebrates the most outstanding and innovative businesses in Australian health and wellbeing. As part of a multi-year partnership between OneMusic and AUSactive, APRA AMCOS member Mitch Tambo presented a keynote at the summit and a performance at the awards gala.
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